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  • Alynetta Beck

What's in a Name?

Updated: Jun 9

Choosing a name for your travel business should be simple, right? But, for many it can become quite a task. Before we begin to consider finding the perfect name for your travel agency, you must first define what your business will consist of. What will you be focused on? What specific niche will your business evolve into? Most travel agencies today have narrow niches that make up the vast majority of their revenue and growth. See my article “Find Your Niche





Choosing a name for your travel business should be simple, right? But, for many it can become quite a task. Before we begin to consider finding the perfect name for your travel agency, you must first define what your business will consist of. What will you be focused on? What specific niche will your business evolve into? Most travel agencies today have narrow niches that make up the vast majority of their revenue and growth. See my article “Find Your Niche”

So, How Do I Choose My Name

After you have figured out your niche, let’s start by defining the characteristics of a successful business name.

  • Easy to Say: Your business name should be easy to say so that anyone can articulate it without being challenged by its pronunciation.

  • Easy to Spell: Making your business name so that anyone can spell it is equally important as its pronunciation. This is especially true as we get into online considerations for your travel agency name. Avoid unusual spellings that may be difficult for the average consumer to figure out.

  • Memorable: Your travel agency name should be easy to remember and act upon. Think of “Category Keywords” as an example of memorable travel agency names. As an example if your business plan is to operate escorted tours to Hawaii, why not start with “Hawaii Escorted Tours” as your business name?

  • Think Globally: Your business name should allow for you to market locally, regionally, nationally and globally. Never restrict your business name to a certain location. If you are successful and grow your business further than your initial market scope, you do not want your business name to create a barrier.

Keeping these elements in mind, try to think of at least 10 different travel agency names that meet this criteria. As an example if we use the name “Hawaii Escorted Tours” maybe “Escorted Tours in Hawaii” or any other variation of the name might work.


Narrow It Down and Getting Technical

Now, that you’ve narrowed your list down to a few, let’s look at technology. In this day and age of dot com. You should have one too! The recent shut down of the world taught us that we need to be ready with a source of income that is based in technology.

You may have a website linked to your host agency name, such as yourname.inteletravel.com

But as you brand yourself, it is possible to have a url www.yourbusinessname.com or whatever your business name dot com.

Use register.com to search for the perfect url to make sure it is available. You can forward your url to point to your current website.

Create Your Business Name Tag Line. Your business name tagline is your opportunity to really define your exact business UVP and a good amount of time should go into its development. Here is a video that tells you exactly how to do it.

Branding Your Business

Now that you have your business name and tagline it is time to start branding your business. Of course, the first element to consider is your travel agency logo. Your logo should be completely consistent with your business name and tag line. Then, purchase business cards with your business name, tagline, and logo on them.



Need help choosing a name? Or ready to start your travel business? Contact me at alynettabeckceo@gmail.com

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